#BCSocial alert! Great effort underway to help connect students around the world and rally behind Boston. Guest post by Assistant Director for International Development Christina Hatzipetros explains more:

Microsoft Word - Document1The Office of International Programs is sponsoring a student initiative to show solidarity and support for the city of Boston and the runners in the 2014 Boston Marathon. Starting this Monday and in the two weeks leading to Marathon Monday, OIP will replace its profile photo on social media sites with this image. All students studying abroad this semester have been invited to participate.

 “As Marathon Monday 2014 rapidly approaches and we all find ourselves in various countries around the world, our hearts return to Boston. We have an opportunity to show our love and support for Boston and the marathon runners from wherever we are in the world,”  said Rebecca Howell CSON’15, who is studying at Venice International University this semester.

To participate: Take a picture or make a short video (up to 10 seconds) of yourself expressing your support from your location abroad this semester while wearing either Boston Strong, Boston College, or any type of Boston apparel and post it, tweet it, or Instagram it. Tag pictures and videos with #BCHeartsForBoston and/or #ToBostonWithLove. You can also send in photos and videos via email to dimitroc@bc.edu to be posted on the OIP sites.

Posts will be curated and published on the IOP channels Facebook, Twitter, Pinterest, YouTube and Instagram.

Share this with other students from Boston-area schools who are studying abroad. With your help we look forward to making this a true international effort!

Social Spotlight: BC Rec’s Spring Break Contest

The time immediately before and during spring break can be a tough time to populate social media channels with original content. Megan Burkes is behind Boston College Campus Recreation‘s campaign to engage students while they are away from campus and agreed to share a guest post on #BCSpringBreak:

Screen shot 2014-03-31 at 12.25.59 PMWe have a lot of fun with our Spring Break Photo Contest each year: It gives us a peek at some of our students’ fun adventures while providing fresh content, new followers and increased interactions during a time when our social media pages tend to be pretty quiet thanks to midterms.

Each year, we order a few hundred bright, fun t-shirts with our logo on the front and links to our social media channels on the back and pick a day to hand them out to students at the Plex. Along with the free shirts, students are given a handout with the simple contest rules and are encouraged to bring their shirt along on Spring Break and submit a picture wearing it for a chance to win an Under Armour backpack full of BC Rec and Under Armour gear. We decided to choose two winners: One would be chosen via a random drawing and the other would be the picture with the most interactions (likes, comments, shares, retweets, etc.) on Facebook, Twitter, Pinterest and Instagram.

We see it as a win-win, because even if the majority of the students do not post photos, they are still wearing our shirts and advertising both BC Rec and our social media channels. We love spotting them in the gym, on campus and around the community. The photos that we do get are usually a lot of fun: we’ve had pics posted from service trips, scuba diving, roller coasters, ski trips, reenacting famous photos, posing with celebrities, dressing up dogs, posing with monkeys and more.

This year, our photo contest generated 2,313 interactions over Facebook, Twitter and Instagram. The winning photo had 476 interactions alone! We saw a steady stream of new followers on all of our channels and both our total reach and number of interactions jumped exponentially. To be honest, we underestimated the calculation we would have to do to find our winner, but we had a lot of fun and enjoyed the creativity many of the photos displayed.

We have also enjoyed seeing the shift in preferred social media channels; when we started this two years ago, it was entirely on Facebook. Last year, many submissions came through Twitter and this year, the original submissions were almost all posted via Instagram.

– Megan Burkes, Manager of Marketing and Communications at BC Rec

SMC 4/2 Preview

Greetings, SMC-ers! The next Social Media Council on 4/2 is not to be missed. We will be drawing from the expertise of a special guest who has invaluable insight into how to be successful on social media.

Dan Milano (Source: http://newyork.citybizlist.com/)

Dan Milano (Photo Source: http://newyork.citybizlist.com/)

Boston College 2006 alumnus Dan Milano, Partnership Manager of Dailymotion.com and former ABC News Social Media Editor, has agreed to share his extensive knowledge with our group. A little background: Dan helps manage the 31st most visited website in the world, with a monthly average of 115 million unique visitors and 2.5 billion video views. Prior to Dailymotion, Dan worked as Social Media Editor for ABC News, curating content and providing support for ABC’s network of shows including World News, Nightline, Good Morning America, 20/20 and more. Dan will be available for questions, so come prepared to take advantage of his industry experience and knowledge.

Stepping into the Social Spotlight this month is Megan Burkes from BC Campus Recreation to share her success in running the BC Rec Spring Break Photo Contest. Christina Hatzipetros will also share International Programs‘ campaign related to the Boston Marathon, #BCHeartsForBoston.

Please RSVP to social@bc.edu – this meeting is sure to be a full house and we’d like to plan accordingly! See you in McGuinn 334 at 2 p.m.

#WeAreBC Week

Happy Spring, #BCSocial!

We Are 2018Today we’re kicking off #WeAreBC Week, a way to welcome the Class of 2018 and celebrate the BC community worldwide. We’re asking Social Media Council members’ assistance to promote this effort on social channels.

It all starts with your profile photo. On Saturday, 3/22 the Boston College accounts will be asking members of the community to change their profile pictures for a week along with the Class of 2018, who will receive acceptance letters beginning on that day. (Alumni, departments, faculty and others can use this version. If you have trouble downloading the file, email social@bc.edu and we can email a jpeg.)

For those on Twitter and Instagram, please use the hashtag #BC2018 to send messages of welcome and congratulations to the incoming class and ask your fans and followers to do the same. Get creative and showcase your office/department or group in a unique way. The best will be curated in a Tagboard and Storify (the top student posters will receive Boston College merchandise.)

Throughout the week, we will be publicizing content – a welcome video, Pinterest board and series of questions – to keep our online community engaged as the acceptance letters make their way to their anxious recipients around the world. Be part of it all by using the #BC2018 hashtag and making a great first impression to our newest Eagles.

The announcement for #WeAreBC week will be made today on the Boston College social channels ***please wait until that post has been made before sharing the information on social media.*** For a custom URL share: http://on.bc.edu/WeAreBCWeek14)

Boston College Happy

If you have been on campus or connected to Boston College through social media, chances are you’ve seen “Happy.”

The reaction to the four-minute video has been sensational: a skyrocketing view count, hundreds of new followers, thousands of re-tweets and a tidal wave of email, comments and messages. And it’s all positive. Walking across campus during midterm week, you may have seen students laughing into their iPhones or standing in front of the Boston College’s Bookstore‘s big screen TV, watching the YouTube video play on a loop.

The first question most people ask: who did it?

Video Producer Sean Casey was the talent behind the piece. An alumnus of BC, Sean’s one year anniversary of working at BC’s Office of News & Public Affairs is next month.

We asked Sean to explain how this video came about. He writes:

“You can’t help but smile when you hear Pharrell Williams’ new song “Happy”.  It’s contagious.  Much like the spirit of Boston College. Being a native Californian, I found that I had been relying on this song to keep my spirits up during a particularly brutal Boston winter.

I began to reach out to a few student groups and faculty to see if there would be any interest in creating a Boston College version of Pharrell Williams’ original video.  The response from the B.C. community said everything and more about what it means to be an Eagle. In less than one week, more than 140 students, faculty, staff, and alumni answered that they wanted to participate.  They spontaneously broke out their very personal dance moves in public locations at the drop of a hat.

For me, it was unbelievably fun to film.  It was a chance to experience something very human and unique to Boston College.  In the midst of midterm examinations and single-digit weather, they passionately embraced the opportunity to show just how happy they are to be here at this University.

I can’t thank Pharrell Williams and his team more for creating such an amazing song that literally makes everyone happy.  But most importantly, I want to thank everyone who shared their radiant and contagious personalities on camera for all of us to enjoy.

I hope this video puts a smile on your face, I know it has for me.”

Thank you to all the members of the BC Social Media Council who supported the video through participation or by sharing this content on your channels. (See some of the responses from around the world on our BCHappy Storify – which proves once again that great content creates even more great content.)

New media & Journalism – Google+ Hangout with #BCExperts 2/25

Mark your calendars. You don’t want to miss this. Next week, Boston College will be kicking off our Google+ On Air Hangout series featuring some of our best and brightest faculty. #BCexperts Hangout: New Media & Journalism is scheduled for 2/25 at 2 p.m.

For our inaugural hangout, we’re excited to have two experts from the publishing industry: Maura Johnston and Janelle Nanos. Each a noted journalist in her own right, our guests will share their insights into the field and react to news of the day.

Hangout topic overview: Simply stated, social and digital media have changed the way the world communicates. Have news outlets responded accordingly? Has the quality of journalism suffered? How can new or aspiring journalists navigate a changing industry and establish careers? Is personal branding a way to set themselves apart? (Wait. That’s a lot of questions. Want to take the Hangout in a different direction? Good. We’ll be accepting your questions for our experts in advance via email social@bc.edu or by using the hashtag #BCexperts. Send or tweet your ideas.)

Janelle Nanos

Janelle Nanos

A little more about our panelists: Janelle is a BC alumna, Senior Editor of Boston Magazine and a visiting lecturer in American Studies and Journalism. Her work has appeared in The New York Times, The Washington Post, USA Today, Newsday, Slate, Marie Claire and The Village Voice, among many other publications. She worked as Assistant Editor for Special Projects at National Geographic Traveler magazine, developing multi-platform projects that spanned the print publication, tablet, and web. Janelle ran the Intelligent Travel blog, that received awards from Lonely Planet and the North American Travel Journalists Association. (For those who are fans of Boston Magazine, Janelle was the journalist behind the 15 anniversary reflection, “Good Will Hunting: An Oral History)

Maura Johnston

Maura Johnston

Maura is the BC Institute for the Liberal Arts’ first journalism fellow. Maura was a founding editor of  Gawker Media’s music blog Idolator, former Village Voice music editor and recently launched Maura Magazine, where she works as editor. A contributor to Rolling Stone, The Awl, Newsday and Spin, Maura is  a frequent media commentator on music and popular culture. BC Prof. Carlo Rotella, calls Maura: “a pioneer in everything from the online expansion of traditional magazines and newspapers to purely digital publications, including the emerging field of subcompact publishing. She represents a meeting point between the priorities of online journalism and the kind of care of intellectual craftsmanship that we teach in writing workshops, journalism courses, and the liberal arts more generally.”

Who do you want to hear from at our next #BCexperts Hangout? Submit topic or faculty suggestion via Twitter using the hashtag #BCexperts or email social@bc.edu

Twitter Breakout Session – POSTPONED!

Due to the storm forecast, the Twitter for Business 101 breakout class scheduled for tomorrow 2/14 has been postponed. The new date will be 3/5, 1 p.m. in Stokes Hall 203SOUTH (please note the room change from previous sessions.)

If you have any issues or concerns, please do not hesitate to contact social@bc.edu. (For those that can now make the class because of the date change, please RSVP – there are only a few seats available.)