Everybody has a story, and this semester, nine Boston College students are sharing theirs through social media.
Talented writers, photographers and videographers, the Boston College Social Fellows are sharing their BC experiences by documenting the sights and sounds around campus and throughout the city, from the extraordinary to the everyday.
A new pilot program offered by the Office of News & Public Affairs, the BC Social Fellows offers students a chance to earn credit for creating outstanding digital content and learning about how brands use social media. This year’s fellows are Heeyoung Leem ’15, Jessica Barbaria ’16, Anthony Richardson ’17, Meagan Roecker ’17, Jenna Corcoran ’17, Erin Fitzpatrick ’17, Teddy Chapman ’17 and Elaine Bishop ’18.
Established by NPA Deputy Director Patricia Delaney, Social Media Manager Melissa Beecher and senior Kathleen Fahy, the program aims to inform prospective students, help current students and serve social media practitioners across campus.
“The question prospective students ask time and time again is ‘What is it like to go to school in Boston?’ We wanted current students to answer that question through social media,” said Beecher. “For our current students, social media literacy is rapidly becoming a job requirement, not just for communications professionals. The Social Fellows program offers an opportunity to represent a major brand and gain some real-world experience in digital content creation and social media strategy.”
The Fellows’ work has already played a role: Boston College Snapchat, WeAreBC, was launched by the Office of News & Public Affairs after a positive student response. The students’ contributions will continue to infuse fresh, real-time content to established social media.
“The Fellows bring a fresh dimension to BC’s social channels, and enable us not only to share their unique perspectives of campus life, but also to benefit from their take on social media in general,” said Delaney. “We’re fortunate to have such an enthusiastic and talented pilot group; they’re already making a great contribution to our content.”
Students share in the excitement of this new opportunity, said Fahy. “In creating a variety of content and monitoring its reception, BC Social Fellows are studying the fast-paced world of social media strategy. Students have the unique opportunity to contribute to a top social media brand in higher education, while also developing their personal social media presence.”
Boston College Social Media Council members who are interested in having the students provide feedback on school, departmental or organizational social channels or upcoming campaigns can email firstname.lastname@example.org the subject line “BC Fellows Feedback.”