The first Social Media Council meeting of the semester was all about the new: new initiatives, new partnerships and new ways to engage followers and fans on established channels.
Since the SMC started in late March, our group has already achieved some preliminary goals: establishment of Boston College Social Media Guidelines and re-emerging on rankings lists (BC recently ranked second in the latest survey of Boston-area colleges savvy in social media and appears ninth in the U.S. in terms of Klout scores, according to an infographic published by leading digital media site Mashable.
The focus now shifts to what various departments are doing to keep the momentum going.
BC was recently the site of a social media contest “Discover New Heights” (#BCFlySwiss), a campaign created to promote the Paul Klee exhibition ongoing at the McMullen Museum and Switzerland. NPA Deputy Director and SMC Co-Chair Patricia Delaney led a discussion along with Jilian Adolf from Swiss International Air Lines and Lia Breunig ’11 the Community Manager of Swissnex Boston, Consulate of Switzerland. Among the top takeaways: more traditional engagement (table in front of Devlin, handing out free coffee and chocolate) helped to – excuse the pun – generate buzz around campus. Feedback from students indicated that posters were not entirely effective because the contest had a certain degree of complexity. The goal of the contest – increasing foot traffic into the Museum – was achieved and an interesting corporate/cultural/educational partnership was formed.
The new trend emerging from SMC members was the interest and implementation of a “new” SM channel – Instagram. The combination of the visual nature of this medium, along with ease and minimal maintenance seems to be a good fit for many of us. BC Athletics, the Boston College Bookstore, Student Services and the LSOE have all have established a presence.News & Public Affairs has also established a new University Instagram channel, which at this time largely utilizes the talents of a BC student. Emily also has begun publishing a blog, A Senior’s View, which talks about campus happenings from a student perspective. NPA’s other big initiative was the launch of the campus mobile tour to coincide with the start of the Sesquicentennial Celebration. Working in conjunction with ITS Web Technology Group and Modo Labs of Cambridge, “Tour of the Heights” is the first self-guided GPS walking tour of the campus, available to anyone with a smartphone.
BC Spotlight: Athletics presented on their new social media hub, BC Eagles United. You really have to click on the link and take a look at the virtual Alumni Stadium – it’s engaging and just plain cool. The site uses a reward point system to increase user engagement. It incorporates each of the BC Eagles SM channels and provides a central place on the web for fans to turn for all Athletics-related news. Our new Athletics Director, Brad Bates, launched a Twitter handle that took advantage of the swell of publicity surrounding his hire last week – he now enjoys upwards of 2,100 followers.
Member Updates: The Career Center is utilizing “guest tweeters” to populate their Twitter feed during Student Affairs Month. The various authors will provide a look at their typical work day via Twitter. Campus Rec has recently launched a revamped website and is working on incorporating multimedia elements – including tutorial videos – to their SM channels. Our Student Affairs team reported that they are working to establish a convergence website that should be online by year’s end.
Also discussed were the results of a 300+ student survey on opinions and attitudes of social media conducted by NPA. Some interesting trends included: the absolute pervasiveness of social media in students’ lives; a continued dependence on email; and the desire for more student-focused materials and events on our various channels. Read the full report here.
Ideas for an agenda item at the next SMC meeting on Dec.5? Email firstname.lastname@example.org