A new #BCEagles look on Twitter


Beginning Friday, July 1, Boston College Athletics – as well as the football, men’s basketball and men’s hockey teams – will have a new look on Twitter.

Starting at noon on Friday, all four accounts will get new handles for their official Twitter streams:

  • BC Athletics will now be @BCEagles (previously: @BCSportsNews)
  • Football will now be @BCFootball (previously: @BCFootballNews)
  • Men’s basketball will now be @BCMBB (previously: @BCHoopNews)
  • Men’s hockey will now be @BCHockey (previously: @BCHockeyNews)

Fans already following the accounts won’t have to do anything to keep receiving the latest news from The Heights automatically – the posts from these four accounts will continue to appear in their feeds.

However, going forward, in order to tag, mention or message these four accounts, fans will need to use the new account names.

“From the Athletic Department’s point of view, the new @BCEagles Twitter name – plus the three new team usernames – better aligns with our brand and who we are,” Senior Associate Athletics Director JM Caparro said. “For our fans, Twitter has become more than just a means to spread news. It’s about engaging and coming together as a community, and showcasing and sharing the many great stories happening both on and off the field, ice and court.”

First launched in August 2009, @BCSportsNews served as the department’s official Twitter feed, bringing news from all 31 sports to fans. Beginning in 2011, individual teams started adding accounts – including football, men’s basketball and men’s hockey.

Originally, the department’s Twitter accounts were used to broadcast news – which is why these four accounts all had “News” in the name. These were the official Twitter homes for all the news you needed about BC Athletics.

As the medium changed and adapted to its users, however, Twitter morphed into a true social, conversational platform. The department’s account names became outdated as conversations flourished and Eagles fans created a community online.

So, as of Friday, July 1, we’re updating the accounts to better represent the communities that our fans have helped create over the last seven years. It’s no longer about the news, but rather the school, the sports and the BC Eagles.

Read more on the BC Athletics website.



Tonight we kick off our #BC2020 campaign and ask that all of our Social Media Council members help welcome our newest Eagles to the heights!

The BC Admission team started sending out decision emails just a few hours ago and we’ll be curating all the excited social posts on the #BC2020 page. Be part of the conversation by using the hashtag and introducing the new members of the BC community to your departments, programs, or organizations. New content will be shared throughout the week and we ask that you share on your channels when appropriate.

The best #BC2020 posts and tweets will be included in a Storify, so don’t be left out. Need some inspiration? Here’s last year’s posts.

New this year is an opportunity to be included on the WeAreBC snapchat story. If you are interested in adding a congratulations message to our story, send an email to social@bc.edu and we will coordinate a time for one of our social fellows to meet your group for a photo or brief video. If you sign in now, you can see a quick video from Baldwin (many thanks to BC Athletics!)

‘Facebook Reactions’ are live

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After much speculation and anticipation, Facebook has rolled out its redesigned “like” button. Users can now express a number of emotions, including anger, sadness and love. Read Facebook’s full announcement here.

So what does it mean for our accounts for brands, schools or departments?

Some of us have seen this coming – literally – for the past few months. Some accounts, including Boston College, were included in global tests to see how people reacted to various emotion options. Feedback (or lack thereof, in our case) was shared with page admins. on our insights tab.

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This new option may take a while for Facebook’s historically change-averse audience to embrace, but we’ve already seen users select the various emotion options on Day 1.

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Night” – a video released this week by the Office of News & Public Affairs’ Sean Casey -has enjoyed an overwhelmingly favorable response with more than 2,300 likes, 1,340 shares and a reach of 435,000 users. It also earned our first “love” emotion two days after being posted. The announcement of BC’s Martin Luther King, Jr. Scholarship winner today also earned some emotional reactions – including “love,” “wow” and likes.

We have yet to receive an angry or sad reaction, but be sure those are coming. What can a page admin do to navigate the changing landscape?

Know where to monitor.  You can see a snapshot of each published post’s analytics under Facebook’s “publishing tools” tab. This gives you more detail on post engagement including clicks, reactions, shares and comments, and also allows you to quickly compare posts against one another.

Get comfortable with varied feedback. As page managers we’re about to get much more realistic, multidimensional feedback. That means managing positive vs. negative sentiment and paying particular attention to how you cast information. If users are angry or sad, page admins must come up with strategies to effectively react. We’ll have this as an agenda item at our next Social Media Council meeting, so stay tuned for updates.

Much more on this to come. What do you think of the change? 

Additional reading:

The Washington Post posted a quick, no-nonsense guide today, explaining the emojis.

PR Week: More than Like looked at how brands are reacting to the change.

— By Melissa Beecher, Boston College Social Media Manager

Snapchat 101

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This is the first part of an occasional series breaking down popular social media platforms.

Snapchat. It’s a favorite social media app for students, and one that continues to baffle those born prior to 1986. Ignore it at your peril, because this platform is now used daily by 100 million people, brands and universities. What’s the appeal? Siobhan Sullivan, BC News & Public Affairs Assistant, walks us through the basics.

Snapchat Background
Launched in 2011, Snapchat has become a place for friends to connect, meet new people and share experiences. Like all social media apps, Snapchat has been updated numerous times. First adding filters, followed by videos, texting, money transfers, geotags, stories, and now face filters.

At the most basic level, “snaps” are real-time, spontaneous pictures or videos taken and shared with friends for up to 10 seconds. By default, Snaps disappear from the screen once they are viewed – unless a friend decides to keep it through a screenshot. In fact, the only way to “save” a snap is to screenshot. Taking one will notify the sender that you did so.

If you opened a snap too fast or missed the image, you now have the ability to replay. One replay every 24 hours is free and additional replays can be purchased.

Here is a rundown of a few basic functions:


There are three main ways to add friends on Snapchat.

image1 (2)Add by Username: If you know the username of someone you wish to add on Snapchat, enter it in the find field. Tap the square plus sign next to the username and it should turn purple, indicating you have sent them a request.

Add from Address Book: Choosing this option will link your phone contacts to Snapchat. How your contact appears in your phone (i.e., their name) is how you will find them on Snapchat. Just like adding by username, find the person you want to add and click the plus sign. It should turn purple when the request has been sent to private users. Public accounts allow a follow without approval.

Add by Snapcode: One of Snapchat’s newer features is Snapcode, a personalized code for every Snapchat user (think: bar code or QR code). You can add friends this way by taking a photo of someone’s Snapcode (companies have been making it their Twitter profile picture) and uploading it to the ‘add by snapcode’ option.


Snapchat has numerous options to sending a snap. These include: photos, videos, messages, and stories.

Screen Shot 2016-02-11 at 9.59.00 AMPhoto: Snaps are most commonly sent in photo form. To do this, choose the direction you want the camera to face (upper right hand corner on the Snapchat screen) either direct the camera at you (selfie!) or the opposite direction. Press the large circle once and there you have a Snapchat photo. You can also draw on the photo and/or add filters. More to come on that later.

Video: Sending a Snapchat in video form is just as easy as sending a photo. This time, instead of tapping the circle once, you will hold it down until you have what you want to send, or the time runs out. Videos also have new filters.

Messaging: Snapchat introduced messaging to keep up with the apps like Facebook and Kik, both of which allow photo/video sharing and messengers. Snapchat messaging is simple. You go to your Snapchat log and click the upper left hand ‘talk bubble’. You will be taken to a “chat with…” screen. Here, you can choose a friend to message. OR, you can go to your Snapchat log, if you want to immediately respond to a Snapchat you just received, slide left on that friend’s name and just type a message.

IMG_5525Stories: Snapchat Story is one of the app’s more popular features. To post something to your story, take a photo or video and on that screen there is a plus sign. Choose this option and a pop-up will appear asking you if you want to post this to your story. Choose yes. Now this Snapchat is available to all of your friends for 24 hours. To delete a story tap the icon next to your story, then choose the trashcan at the bottom of the photo. To see who views your story, go to the ‘story’ page, click the three vertical dots next to your story, a drop down of all your posted stories will appear. Views will show up via an eye icon with a number. That number indicates views. To see who those views are from, click the eye. (See some brands who are putting together some exceptional snap stories.)

Viewing other stories: To view a friend’s Snapchat story, open the app. If there is a new story, the bottom right corner will be purple indicating a new snap. Click the box and this will bring you to your story page. There, all new stories will be listed. Open one and advance through the snaps by tapping the screen. Friends are notified if you viewed their story.

Viewing Discover stories. Popular events (debates, games, Olympics) now give access to people who can’t be there in person. Discover includes stories from companies like ESPN, Food Network, and publications like Cosmopolitan and the Wall Street Journal. You can watch these stories just like any other story.

Photo/Video Filters: There are numerous photo filters to use every time you snap. After taking a photo, slide left on the screen until you find the filter you want. There are two alternative colored filters and a black and white one. There’s also a speed (mph or km/h) filter, a temperature filter, a time stamp filter, and geotags. To change from mph-km/h or from Fahrenheit-Celsius in their respective filters, tap the screen where the filter appears and it should change.

Special Video Filters: Snapchat video recently added some new special features.

Slow down: Scroll filters until you find the snail. This will slow the video down.

Speed up: Scroll to the rabbit icon, this will speed up the video.

Super speed: Scroll to the rabbit with wind icon, this causes the video to go faster.

Reverse: Scroll to the rewind/reverse icon. This will play your video in reverse.


Geotags: Geotags are location filters. BC has *a few.* One of the most popular is of Gasson Hall, another says “Boston College”. If you travel, chances are you will discover new geotags. Location services in your phone must be turned on (and allowed for Snapchat) for geotags to work. Just like the other filters, scroll until you find the one you want.

Text on Snapchats: If you want to add text to a photo or video Snapchat, click the T (after taking the Snapchat) in the upper right hand corner. This will provide a text space for you to type your message.

Drawing: If, instead of text on your snap you want to draw, click the pen icon. You can also change the color by tapping the color wheel. Fun fact: If you want a specific color but can’t get it by the color wheel, click the main color you want and hold your finger down dragging it across the screen. You will see the color changing, choose the color you want. There’s also an undo button after drawing.

Emoji’s: You can also add emoticons (or Emoji’s) to your Snapchat. Just like the texting and drawing icons, to add an Emoji to your Snapchat, click the paper icon next to the Text icon after you take your snap. Emoji’s will appear – choose the one you want. Fun fact: To resize your emoji, use two fingers on the emoji of choice, and move them apart, the emoji should get larger or smaller. To move the location of the emoji, use one finger to reposition it.

Fun Filters: To add a fun filter (eye lazers, princess crowns, etc.) turn the camera towards yourself(ie), and hold down on the screen (where your face is). An outline of your face will appear and at the bottom, different filters will appear in circles. Choose the one you want and then take a photo or video.

Multiple Filters: If you want to use more than one filter on a Snapchat, you can! First, choose the main filter you want (color, black and white, etc.) then hold down with one finger on the screen and scroll left until you find your next filter. If you want a third filter, you can do this again.


-Brands use Snapchat stories for promotion, but this platform is for real-time content. Don’t overproduce, or your friends and followers will be turned off.

-If a friend sends you questionable content, block or delete them. Simply click their name and choose block, delete, or report.

Teenagers are much better at snapchat than you. Sorry. When approaching this platform, bring students or younger staff into brainstorming sessions.

SMC 12/9 Preview

Our last Social Media Council meeting of the calendar year will take place tomorrow, Dec. 9, 2 p.m. in McGuinn 334.

For the first time in a long time, we’ll hold a working meeting and hear from social media practitioners across campus who will talk about campaigns, trends and challenges.

Thanks-120115The University Advancement team behind the recent #GivingTuesday campaign will kick off our meeting with with a behind-the-scenes look at what it takes to run a successful one-day campaign. In case you missed it, UA executed an excellent giving drive on Dec. 1, across multiple platforms, including email, websites, Facebook, Twitter and Instagram. (A special thanks to all members who participated!)

Boston College Career Center will give an update on the upcoming #BCendeavor campaign. A new program this year, this social campaign will be used throughout the two-day career exploration to promote activities of the sophomores on campus and in Boston.

Boston College Admission has been using the Boston College Periscope account this semester to do campus tours for perspective students. Administrators will share their experiences using the platform. Admission will also be kicking off #BC2020 this month to welcome the newest class of Eagles (yes, that says 2020! yikes!)

If you haven’t already, please RSVP to social@bc.edu so we have enough room for everyone. There should be plenty of time to talk about trends and brainstorm upcoming topics, so please come with ideas. See you tomorrow!

SMC Date Correction

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Correction: In a previous blog post the next Social Media Council meeting was posted as today, Dec.2. The next Social Media Council is Dec. 9, 2 p.m. in McGuinn 334. Apologies for the error and stay tuned for the preview.

#GivingTuesday Campaign


If you haven’t yet already, be sure to support Boston College Alumni’s #GivingTuesday campaign on your social media channels today!

Want to know more? Here are the details from the campaign organizers:

“Giving Tuesday is when people unite for a global day of giving before the holidays. This year we’re asking the BC family to make a gift to support Boston College. Donors can designate where their gift goes…including to your department or its programs!

As a bonus, if BC reaches 1,000 donors today, an anonymous donor will contribute $100,000 to financial aid.

We welcome you to join Boston College for Giving Tuesday in any of the following ways:

* Today we would appreciate it if you could please share our posts from BC Alumni Facebook, BC Alumni Twitter and BC Alumni Instagram.

* Or create your own posts on your social media channels. You can download special BC badges and graphics at http://bit.ly/1X1b9R8. Use the hashtags #GivingTuesday and #WeAreBC so that we can find your posts and share them on our website and social media.

* Ask your students and staff to download the #UNSelfie sign from http://bit.ly/1X1b9R8, write why they gave to BC (maybe they gave to your department or one of its programs!), and post it on your channels or their own social media. Use the hashtags #UNSelfie, #GivingTuesday, and #WeAreBC so that we can share these, too.

We hope that you will join us in the #GivingTuesday movement. Together we can truly make a difference in the lives of current and future BC students.

Thank you!”