Until now, social media at Boston College has been a completely organic, self-directed exercise. More than 300 departments and organizations have jumped on the social media bandwagon with varying degrees of success. All have established Twitter, Facebook, FlickR and YouTube accounts with little or no input from other efforts across campus and work independently, sometimes duplicating efforts and wasting resources. Seem a little crazy? We thought so too.
The Boston College Social Media Council has been established by the BC Office of News & Public Affairs to offer social media managers across campus a way to share best practices. Promoting collaboration and cooperation, the group aims to strengthen the University’s overall social media presence. Through information sessions, roundtables and professional development opportunities, we’re working to make incorporating social media easier. We’re also looking to make social media at BC better.
The Boston College Social Media Blog will be one resource for Council members to share information. Through guest columns, we want to share the wisdom of social media experts here on campus and around the world. If you can’t make a meeting, an overview of the discussion will be contained here.
So welcome. Hope you follow and participate. And here’s to taking BC social media to the next level.