Minutes on Social Media

The Wall Street Journal had a really interesting story on Google+. It called the social media site a “virtual ghost town” compared with its rivals.

“Nobody wants another social network right now,” said Brian Solis, an analyst at social-media advisory firm Altimeter Group. For those who already use Facebook, “Google hasn’t communicated what the value of Google+ is,” he said.

That has largely been our experience with Google+, which is shocking for a tech titan like Google. Despite all the bad press, we’re not ready to give up our Google+ real estate quite yet. Like the user quoted at the end of the Journal story, we see the potential.

An interesting infographic (okay, one more and we promise to stop) was included in the story. Attached here, it shows the average minutes per visitor to various social media sites in January. If you have limited resources, this makes it pretty obvious to see where the users are. Can it change? Undoubtedly, it will. But reflecting on the best way to use limited resources, it’s nice to take a step back and see the global picture.

Have you had a different experience with Google+? Is it worthwhile to maintain?

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