Here’s a great read for those of us tasked with being the admins. for Facebook pages – “The ultimate guide to Facebook fan engagement” by Jeff Bullas on Ragan’s PR Daily.It just so happens that these are some of the most common questions that we encounter when talking all things Facebook with departments and organizations here at BC.
Bullas shares research by Buddy Media that took Facebook user engagement data of the top 100 retailers during a six-month period in 2011. These are interesting items that include be best time of day to post for maximum user engagement (between 8 p.m. and 7 a.m.), best days to post (Wednesdays) and the ideal number of times week to post (one to four). As Bullas points out, this data provides some useful lessons that can apply to many types of businesses or organizations.
This month also marks the shift from the pages we know and love to Timeline pages. Kevin Allen writes “What PR Pros Need to Know About Facebook Timeline for Brands”, another good resource that underlines the importance of moderation on our social media sites.