SMC Update

The agenda is full for the first Social Media Council meeting of the semester, scheduled for Oct. 17 in McGuinn 334.

After a summer hiatus, we will be interested in hearing from all our members about what you’re up to: new initiatives, improvements on current SM channels and opportunities for collaboration. We’re also happy to welcome representatives from the schools and colleges to the Council for the first time.

BC recently held the “Discover New Heights” (#BCFlySwiss) contest, a social media competition that awarded two students a trip to Switzerland. The contest involved a partnership with Swissnex (Consulate of Switzerland) and Swiss International Airlines, both sponsors of the Paul Klee exhibition ongoing at the McMullen Museum. Now that the contest has concluded, we’ve invited reps from both partners to discuss with us via Skype the strategies and execution of the campaign, as well as how these two cultural and corporate entities use social media.

Stepping into the “BC Spotlight” this month will be Athletics, who will discuss their recently-launched social media hub: BCEaglesUnited. Featured prominently on that site is the BCEagles Instagram feed, which has enjoyed a steady following since its launch earlier this year.

The NPA office has been busy with several SM initiatives including Boston College Instagram, a student blog and tallying a survey of undergraduate opinions on social media on campus – data we’ll share at the meeting. “Tour of the Heights,” a GPS-guided mobile tour was launched in September to coincide with the University’s Sesquicentennial Celebration. The mobile site and iPhone app were a cross departmental effort – created by the Office of News & Public Affairs and the Web Technology Group in BC’s Office of Information Technology Services with help from University Archives, Media Technology Services, BC’s Photography Department and many others. The tour is powered by technology from Modo Labs in Cambridge, Mass. (Much more on all of this at the meeting.)

Finally, we’re excited to announce the publication of the Boston College Social Media Guidelines, with much thanks to the Council for review and input.

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