Monthly Archives: November 2012

Smile. It’s Friday.

What’s better than Baby Hashtag? This great exchange on Twitter. You’re welcome.Screen shot 2012-11-30 at 9.19.35 AM

Read all about it!

In today’s Boston College Chronicle, our Social Media Council is profiled on page 1! Click here to read the whole story.

Many thanks to the members who offered a comment. Exciting time to be involved with social at BC!

SMC 12/5 Preview

The next Social Media Council is less than a week away – Dec. 5 in McGuinn 334. We will once again welcome a number of new members – School of Theology and Ministry, Graduate School of Social Work, Dining Services and Church in the 21st Century Center.

Among the topics on the agenda:
In keeping with BC’s ongoing CyberSecurity campaign, representatives from Information Technology Services will discuss security issues related to social media. BC IT will speak on a number of topics ranging from protecting accounts and privacy concerns to risks in sharing data.

BCPD will step into the “BC Spotlight” to talk about their recently revamped website and the addition of QR Codes to their police cruisers.

Stemming from a request from one of our new members, we will have a group discussion on how to get support for new social media channels across a department, division or school. Think about what challenges, if any, you faced when establishing a presence Facebook, Twitter or the like. What concerns did your managers have? How did you overcome those challenges? Or, what challenges are you still facing?

We’ll also be talking cross-collaboration on the BC Pinterest account. Boston College found early success on this platform and is looking to keep the momentum going. For those who have a good idea for a shared board, we’re interesting in partnering with groups, schools and departments. We’ll share one of our “secret boards” and take ideas about other ways to improve our Pinterest presence.

As part of the ongoing effort to develop and implement a University Social Media Mashup page, we’ll be talking about two elements of the site: and area to profile prolific bloggers among us (suggestions welcome!) and a hashtag user guide that can be used as a resource for SM practitioners. As always, the floor will be open for additional updates, questions or concerns by members.

That’s a lot of SM talk. Looking forward to having you join the conversation.

Talking Social

Most social media administrators are keenly aware how time-consuming maintaining SM channels can be: We monitor. We find content. We answer questions. We monitor. We obsess over data, insights and fan totals. We roll our eyes at trolls. We tweet. We re-tweet. We monitor.

Every now and then, it’s good to be re-energized and reminded why we decided to take on social media in the first place.

Last week, the Social Media Strategies Summit was held in Boston. Attended by Fortune 500 companies, the headliners were people representing businesses and organizations considered thought leaders in social media. We’ll be sharing much more at the next Social Media Council meeting on Dec. 5, but the best speakers taught lessons on how to make your social media brand one that users will seek out. Here are the top three takeaways from the summit and hopefully you can share the collective buzz.

Lesson #1: Shut up and listen.
Time and again, presenters talked about the importance of keeping the “social” in social media. It seems like a no brain-er, but we can lose sight that a huge part of being successful in SM is listening to what is going on. What are your friends, fans and followers saying about you? Are you just posting event announcements and not asking people to share their experiences? Sometimes it’s as simple as a Google search or a glance down the news feed.

One of my favorite presenters was Jessica Gioglio, PR and Social media Manager at Dunkin’ Donuts. Jessica talked about the popular “Fan of the Week” contest on FB, interesting contest ideas and this really interesting response from a fan who took to Twitter to complain about his breakfast sandwich:

The obvious point: Dunkin’ Donuts was able to turn an unhappy customer into a fan willing to post a YouTube video on how amazing they are all because they were listening. Now we deal with students, alumni, faculty and staff all with issues a little more complex than melted cheese, but the same holds true. Being responsive to problems, engaging and listening are what can help shape the collective online identity of Boston College.

Lesson #2: Know what a full plate looks like.
Katie Richman, who is in charge of Social Media at ESPN W, shares the challenge of managing multiple SM channels and a boatload of other work. Her advice? Know your limits and set the expectations with coworkers. Finding a way to make “100%” tangible within social media is a challenge, but if this is a strategic goal of your office, department or group, Katie argues that everyone needs to prioritize how these channels will be manned.

Lesson #3: Reduce, reuse, recycle.
With so much happening on the social media front, SM administrators need to constantly circle back and review what is being done and if it is working. Kaelin Zawilinski, Digital Editorial Manager at Better Homes and Gardens (Pinterest page exceeds 250,000 followers), spoke on the need for tailoring content for different audiences. Modernizing a brand that has been around since 1922 was no small undertaking. Kaelin explained it was made possible by embracing the new while repackaging concepts and themes that have made her brand so popular.

As SM administrators, we need to know how to “edutain” across different platforms, presenting content in different ways to our varied audiences. People are not on social media for our press releases or event postings. To be successful, we have to remember that above all else, we tell stories to a community with one thing in common: your corner of Boston College.