The Dec. 5 Boston College Social Media Council kicked off with a discussion about starting out in social. Led by CSON’s Samantha Levine-Neudel, the talk allowed members of established channels to share success stories. The top advice? Look, learn and contact peer schools; provide short, informative “Social Media 101” sessions with faculty or staff interested in embracing this technology and; establish a team to monitor channels and respond to concerns and questions.
Part of the discussion that was particularly noteworthy was a contribution made by the team from BC ITS. In an age of technology changing so rapidly, it’s easy to forget that it wasn’t too long ago that companies and organizations had to be sold on the importance of a webpage. This extension and expansion of an online presence through SM can be seen as natural progression to many of us, but it’s important not to make assumptions that everyone is like-minded or comfortable with that trend. In fact, self-audit and evaluation of channels should be part of our best practices as social media practitioners.
BC ITS Director of Computer Policy & Security David Escalante was the guest presenter with “Social Media (In)Security.” (For full presentation, click here: social-media-security-dec122.) Among the top takeaways: be wary of shortened URLs – if you are unsure about the origin, utilize a site like longURLPlease.com; keep software updated; create different passwords for different channels; and never click on ads – any ads. David also pointed out this article which asks us to review social-networking security apps. It’s worth the read.
Finally, we briefly touched on two future agenda items: soliciting SMC members who may be interested in co-administering Pinterest boards or provide hashtags used for our forthcoming “Hashtag Directory” discussion. On either, please email us at email@example.com.
Great progress has been made this year – we’re expecting even more in the next. Thanks to all for your good work on the Council and enjoy the holiday break. (And please remember to send your additions to our virtual Christmas Tree Pinterest Board – Deck the Halls of Boston College.)
The next SMC is scheduled for Jan. 23 so mark your calendars now!