SM Alert: Instagram Policy Change

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Before everyone leaves for a well-earned Christmas break, we wanted to draw your attention a big social media story this week – one that may have ramifications here at BC.

Some major changes to the Instragram user policy have been announced. For those who are not yet aware, this new intellectual property policy would give Instagram perpetual rights to sell users’ photographs without payment or notification. The public outcry has been swift against these changes, but so far Facebook (who acquired Instagram earlier this year) has been silent.

This means, everyone with an account will be subject to these new changes, as of Jan. 16. The BBC reports: “The changes also mean Instagram can share information about its users with Facebook, its parent company, as well as other affiliates and advertisers.”

We will be monitoring this story closely, but please begin backing up all your Instagram content. If no changes are made to the user policy as written, this could mark the end of our participation with this platform.

Update: Here’s an early Christmas gift for all out BC Instagram-ers. This morning Facebook released this statement. It’s a long apology to users that, in short, says: “Our intention in updating the terms was to communicate that we’d like to experiment with innovative advertising that feels appropriate on Instagram. Instead it was interpreted by many that we were going to sell your photos to others without any compensation. This is not true and it is our mistake that this language is confusing. To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear.”

At least for now, this would directly address the major concerns we had in participating on Instagram. Great news for one of our most popular platforms.

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