SMC Preview 1/23

Screen shot 2013-01-15 at 3.47.43 PMGet ready, SMC members! Our next meeting is Jan. 23 and we have great topics filling up our agenda. As the Council continues to grow, we welcome the Carroll School of Management, International Programs, Residential Life, Student Programs, Emergency Management and Preparedness and the Instructional Design and eTeaching Services to the table.

Our headliner this month is one of BC’s very own in-house social media experts, CSOM Associate Professor of Information Systems Jerry Kane. We have asked Prof. Kane to speak on the state of social – what social means to a brand, SM’s institutional relevance at a place like BC, trends in the industry and any cautions he’d be willing to share. (Want a sneak peek? Here’s an interview Prof. Kane did in 2009 – along with his eerie prediction about the rise of geolocation marketing.)

Prof. Kane will be available for questions, so come ready to ask ’em.

A number of our own SMC members have agreed to step into the “Social Spotlight” this month to talk about a variety of topics: The Boston College Bookstore will share the results of their recent contest “Photo Hunt on the Heights” and speak about their great new approach to Instagram. The BC Office of Graduate Student Life and BC Lynch School of Education will each speak about creating a unique voice on social media channels and finding inspiration for posts; BCPD will share how social is being utilized by campus police and discuss implementation of QR Codes on cruisers; and our newest member from the Instructional Design and eTeaching will briefly speak about how social is being used in the classroom.

Nothing like a packed agenda to kick off the New Year. See you on Wednesday!

If you have an idea for an upcoming agenda item, please feel free to send it to

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