Click on this: Thumbs Up for BC Social

It’s always nice to hear a compliment. It’s even better when that compliment is about BC social media and coming from those studying the subject. This week, two members of Prof. Jerry Kane‘s MI621 class along with some local media posted reviews on BC social media worth sharing.

One student wrote in the post “#Hashtag University“: “This may just be because I am still nostalgic over Monday night’s Beanpot win over Northeastern, but I have been very impressed by BC’s presence on social media lately. The Eagles have really stepped up their game with a new Instagram account, BC’s very own version of the ‘Harlem Shake’ (with over 22,000 YouTube views since just yesterday) and not to mention the 27,000+ followers on the primary @BostonCollege twitter account. BC actually came in at an impressive #52 on Track Social’s list of top performing universities on social media. I expect this ranking will improve and soon maybe we’ll even give our friends across the river a run for their money (@Harvard).”

Another student wrote in the post “WeAreBC“: “Well, I had my doubts, but it looks like Boston College has a very strong social media game, which can only do wonders for the university’s already solid reputation.  We have to remember that at the end of the day, higher education is big business (tuition amounts aren’t going anywhere but up), so having a social media army in place that can adequately market the BC brand to prospective customers (students) can go a long way towards improving the bottom line.”

"trendy" with PinterestBC social earned praise in The Heights “Thumbs Up, Thumbs Down” section for being “trendy” with Pinterest and called out by BostInno for the flurry of social postings surrounding the Beanpot.

Motivation to keep us movin’ for sure. Have a great weekend, SMC members!

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