Monthly Archives: March 2013

Boston College YouTube

The Office of News & Public Affairs recently partnered with the Office of Marketing Communications to give the University YouTube page a facelift. Our offices will now work together to maximize BC video offerings on social media.

Screen shot 2013-03-25 at 11.09.44 AMMembers of the Social Media Council are now featured on the right navigation of the page under “Featured Channels.” Because there are more active channels than slots, we have enabled an “intelligent shuffle” function – if you don’t see your channel in the column, try refreshing the page. To double-check that your group, school or department is included, look at the bottom of the “About” page to see all the BC featured channels. If you are missing, email us at

Part of the increased functionality of the site will include “playlists” where we will profile different subjects across campus. Here are the playlists that are currently live. Upcoming playlists will include faculty experts, student arts and research. If you have an idea for a playlist, or think you have a video that should be included in what already exists, email us.

As stated at the last SMC meeting, this is shaping up to be the year of the video, with visual social media platforms exploding. With that in mind, we hope to use this space as a strategic way to promote all the great video content that is being produced across campus. We have subscribed to each of your channels. We ask all SMC members to subscribe to the University channel.

What do you think of the new design and functionality of the BC YouTube page?

Click on This: Papal Edition

This was posted on NBC New’s Facebook page with the caption, “What a difference 8 years makes: St. Peter’s Square in 2005 and yesterday.”
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Anyone manning a social media channel Wednesday shouldn’t be surprised by yesterday’s The Wall Street Journal: “Cardinal Bergoglio was mentioned more than 5 million times in the hour after being named pope, according to Horacio Cairoli, founder of Social Ad, a social media monitoring agency.”

The juxtaposition of the lightning quick response and the ancient event itself was captured masterfully by  of Time in his story, “The Papal Announcement: For a Day, (Very) Old Media Triumph.”

Poniewozik writes: “There was no high-tech rollout. There were no exit polls. There was just an archaic signal–white smoke billowing out from a pipe atop an ancient building. And then suspense: no leaks from highly placed sources, no reports from advance men. Just cameras trained on a balcony in Rome as the lights switched on and shadows scuffled about behind it. Then a curtain opened, and the glass doors and–Habemus Papam. The announcement of the pope was one of the few remaining legitimately suspenseful events that we get to witness today.”

At BC, we, like most around the world, paused to watch – standing in front of the television or huddled around computer terminals. Within seconds, our Twitter and Facebook feeds erupted with the news. In the Office of News & Public Affairs, the phones blasted with reporters clamoring for help reaching Jesuits, faculty and students. Reflecting on the hectic day, it was an interesting example of how tradition successfully pushed back against and then capitalized upon the rapid proliferation of technology.

SMC 3/6: #WeAreBCBrandRepresentatives

Feelin' the Love for #BCSocial

Feelin’ the Love for #BCSocial

Happy anniversary, SMC! Before the meeting summary for last week, we just wanted to offer a quick word of thanks to all who have participated in the SMC over the past year. We are each covering new territory in our respective offices, departments or schools and it has been refreshing and energizing to hear from the different corners of the University about ways social is being utilized. These meetings wouldn’t be so informative without each one of you. So, very simply, thank you.

Director of the Office of News & Public Affairs and University Spokesman Jack Dunn kicked off the March 6 meeting with a brief talk about the importance of social media and the role we all play as brand ambassadors. “Be creative. Be interesting and engage,” said Dunn. “But always keep in mind that we each have a responsibility to the wider organization when representing BC in an official capacity.”

The 2013 State of Social Media at BC was next (For the complete PowerPoint, click here). In short, we are hoping to continue to build upon our success of the past year through increased collaboration and a set of shared goals. Our primary objectives for the next year include: launching the social media mashup site; establishing University policy; increasing collaboration between departments on contests or videos; advancing in the rankings; and soliciting feedback. We also hope to continue the SMC’s work of promoting best practices across the University. (For more on that, below you will find the infographic from that was referenced in the presentation, “Reasons for unfollowing people on Twitter.”)

Next, ITS Training & Communication Specialist Jonathan McGrath led a discussion on how to decide which social platforms to use. A number of SMC members shared their stories about why they selected various channels – some yielded to pressure to get involved, others informally polled students about how to best reach them. The chief takeaway from the discussion was to try not to overextend on channels, but rather, focus on the quality of the platforms you do employ.

BC Social Spotlight: Senior Reference Librarian for Burns Library Justine Sundaram gave us an interesting look into the evolution of the Burns Library blog, Facebook and Flickr pages. (The Burns’ Flickr page enjoys over 500,000 views – a wildly impressive number by any measure!) Justine shared the Burns’ quiet success story – the library has utilized graduate student researchers, networking with other libraries and a heavy photographic component on their channels. Justine believes their popularity was due to the social channels’ launch coinciding with a push to digitize library holdings – data that all of us can use.

Finally, we decided that establishing a social branding tool – #BCSocial – would be a meaningful way to communicate among one another publicly or promote a given University effort on campus.

What should we focus on at the next SMC? Email us at


SMC Preview 3/6: Birthdays and Big Ideas

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…but who’s counting?

The Boston College Social Media Council is scheduled to meet Mar. 6, 2 p.m. in McGuinn 334. And you know what that means. No? Well, it means that the SMC is celebrating our one year anniversary! (insert gratuitous, yet celebratory meme of the minute here)

Leading off our meeting will be Director of News & Public Affairs, University Spokesman Jack Dunn. Jack will talk about individual responsibility when representing the University. Jack oversees all Boston College’s public and media relations efforts and teaches undergraduate courses in Advanced Public Relations at BC.

Piggybacking off Jack’s remarks, we will hold a brief “State of Social Media” to focus on where we are and where we’re going. The last year brought significant changes to the way we communicate at BC. With the ever shifting social media landscape, the upcoming year presents its own challenges.

Two SMC members have brought forward interesting discussion items. As the previous blog post stated, ITS Training & Communication Specialist Jonathan McGrath has asked us to focus about our social strategies: why did you decide to start a Facebook vs. Twitter account? Have you dropped one channel? Started another? Why?

BC Athletics Web and Marketing Specialist Katie Foley, has come up with an idea we’d like to float with Council members. Kate has suggested that we identify a hashtag (such as #BCSocial) that we can use on various channels – Twitter primarily – to talk SMC among one another. We brand our departments, what are your thoughts on branding ourselves?

Stepping into the “BC Spotlight” this month will be Burns Library Senior Reference Librarian Justine Sundaram. No pressure, Justine, but we’re hoping that you can give a master class on Flickr, blogging and Facebook. If you haven’t checked out these channels, please do so (and remember them when you are looking for something interesting to post – they are very rich resources!)

Sharing the spotlight is LSOE Associate Director Mentoring and Induction, Practicum Amy Ryan will also fill us in on a social media project she’s working on with grant support from the Arthur Vining Davis Foundation. This project is a resource for students and alumni to upload, share, download, and discuss lesson plans and teaching resources.

Looks like a full agenda. Don’t forget to RSVP to so we have enough chairs (and cupcakes! YES.