So you want more fans or followers. How will they find you? Chances are, they’ll start with Google.
Before you leave campus for a well-deserved Thanksgiving break, mark your calendar for the next Social Media Council – Dec. 4, 2 p.m. in McGuinn 334 – where we will tackle SEO (search engine optimization) and social media. Increasingly, it has become important for social media managers to understand the relationship between the two. University Advancement Social Media Manager Stephanie St. Martin will help explain SEO and how we can use some basic strategies to improve search placement for our web and social pages.
After Stephanie explains SEO 101, a representative from BC ITS Web Technology Group will put the idea into practice. Many Social Media Council members are, often times, a department or school’s de facto web administrator. Our partners from ITS will hold a mini training session to explain how to execute the strategy discussed. (For overachievers in the group, ITS’ Jim O’Neill shared these resources on this topic: Google’s SEO Starter Guide and SEO Best Practices. Also helpful: Beginner’s Guide to Integration.)
Stepping into the “Social Spotlight” are two departments that started very interesting accounts this semester. Boston College Police Department and the History Department have each managed to find a unique voice that resulted in hundreds of new followers in just a few short months. Sgt. Jeff Postell will talk about how BCPD started on Twitter and Carolyn Twomey and Remy Hassett ’14 will discuss the success of BC’s History Department on Facebook and Twitter.
As always, we will leave time for individuals to share their struggles, successes and upcoming campaigns to increase awareness of social initiatives. (Please be sure to RSVP to firstname.lastname@example.org so we can ensure everyone has a seat at our very popular meetings!)
To all of our members, may you have a very Happy Thanksgiving!