Monthly Archives: February 2014

Boston College Happy

If you have been on campus or connected to Boston College through social media, chances are you’ve seen “Happy.”

The reaction to the four-minute video has been sensational: a skyrocketing view count, hundreds of new followers, thousands of re-tweets and a tidal wave of email, comments and messages. And it’s all positive. Walking across campus during midterm week, you may have seen students laughing into their iPhones or standing in front of the Boston College’s Bookstore‘s big screen TV, watching the YouTube video play on a loop.

The first question most people ask: who did it?

Video Producer Sean Casey was the talent behind the piece. An alumnus of BC, Sean’s one year anniversary of working at BC’s Office of News & Public Affairs is next month.

We asked Sean to explain how this video came about. He writes:

“You can’t help but smile when you hear Pharrell Williams’ new song “Happy”.  It’s contagious.  Much like the spirit of Boston College. Being a native Californian, I found that I had been relying on this song to keep my spirits up during a particularly brutal Boston winter.

I began to reach out to a few student groups and faculty to see if there would be any interest in creating a Boston College version of Pharrell Williams’ original video.  The response from the B.C. community said everything and more about what it means to be an Eagle. In less than one week, more than 140 students, faculty, staff, and alumni answered that they wanted to participate.  They spontaneously broke out their very personal dance moves in public locations at the drop of a hat.

For me, it was unbelievably fun to film.  It was a chance to experience something very human and unique to Boston College.  In the midst of midterm examinations and single-digit weather, they passionately embraced the opportunity to show just how happy they are to be here at this University.

I can’t thank Pharrell Williams and his team more for creating such an amazing song that literally makes everyone happy.  But most importantly, I want to thank everyone who shared their radiant and contagious personalities on camera for all of us to enjoy.

I hope this video puts a smile on your face, I know it has for me.”

Thank you to all the members of the BC Social Media Council who supported the video through participation or by sharing this content on your channels. (See some of the responses from around the world on our BCHappy Storify – which proves once again that great content creates even more great content.)

New media & Journalism – Google+ Hangout with #BCExperts 2/25

Mark your calendars. You don’t want to miss this. Next week, Boston College will be kicking off our Google+ On Air Hangout series featuring some of our best and brightest faculty. #BCexperts Hangout: New Media & Journalism is scheduled for 2/25 at 2 p.m.

For our inaugural hangout, we’re excited to have two experts from the publishing industry: Maura Johnston and Janelle Nanos. Each a noted journalist in her own right, our guests will share their insights into the field and react to news of the day.

Hangout topic overview: Simply stated, social and digital media have changed the way the world communicates. Have news outlets responded accordingly? Has the quality of journalism suffered? How can new or aspiring journalists navigate a changing industry and establish careers? Is personal branding a way to set themselves apart? (Wait. That’s a lot of questions. Want to take the Hangout in a different direction? Good. We’ll be accepting your questions for our experts in advance via email or by using the hashtag #BCexperts. Send or tweet your ideas.)

Janelle Nanos

Janelle Nanos

A little more about our panelists: Janelle is a BC alumna, Senior Editor of Boston Magazine and a visiting lecturer in American Studies and Journalism. Her work has appeared in The New York Times, The Washington Post, USA Today, Newsday, Slate, Marie Claire and The Village Voice, among many other publications. She worked as Assistant Editor for Special Projects at National Geographic Traveler magazine, developing multi-platform projects that spanned the print publication, tablet, and web. Janelle ran the Intelligent Travel blog, that received awards from Lonely Planet and the North American Travel Journalists Association. (For those who are fans of Boston Magazine, Janelle was the journalist behind the 15 anniversary reflection, “Good Will Hunting: An Oral History)

Maura Johnston

Maura Johnston

Maura is the BC Institute for the Liberal Arts’ first journalism fellow. Maura was a founding editor of  Gawker Media’s music blog Idolator, former Village Voice music editor and recently launched Maura Magazine, where she works as editor. A contributor to Rolling Stone, The Awl, Newsday and Spin, Maura is  a frequent media commentator on music and popular culture. BC Prof. Carlo Rotella, calls Maura: “a pioneer in everything from the online expansion of traditional magazines and newspapers to purely digital publications, including the emerging field of subcompact publishing. She represents a meeting point between the priorities of online journalism and the kind of care of intellectual craftsmanship that we teach in writing workshops, journalism courses, and the liberal arts more generally.”

Who do you want to hear from at our next #BCexperts Hangout? Submit topic or faculty suggestion via Twitter using the hashtag #BCexperts or email

Twitter Breakout Session – POSTPONED!

Due to the storm forecast, the Twitter for Business 101 breakout class scheduled for tomorrow 2/14 has been postponed. The new date will be 3/5, 1 p.m. in Stokes Hall 203SOUTH (please note the room change from previous sessions.)

If you have any issues or concerns, please do not hesitate to contact (For those that can now make the class because of the date change, please RSVP – there are only a few seats available.)

SMC 2/19 Preview: Get Legal, Eagles.

Does your social media channel put the University, your department or you personally at legal risk? Gulp.

"Legal Eagle" Credit:

“Yes, you.”

Legal questions are one of the top concerns shared among administrators and those who maintain social media on behalf of an organization. There’s good reason for confusion: overwhelming ‘Terms of Service’; murky privacy and permission requirements; and the prevalence of prizes and contests, but little explanation  how to administer one on the up and up.

Two Boston College Law School experts have graciously agreed to give us a 40-minute crash course in legal issues and best practices on social media. Associate Professor David Olson and Assistant Professor Daniel Lyons will answer some of the recurring questions Social Media Council members have raised at previous meetings.

Diving a little deeper, Carly Pariseau, Associate Athletic Director for Compliance at Boston College, will step into this month’s “Social Spotlight” to talk about social media and the NCAA. Different rules apply when communicating with athletes – particularly prospective athletes – on social media. Carly will take a few minutes to review pitfalls to avoid.

We’ll have the remainder of our time for Council members to share what campaigns you have planned or challenges that have arisen. Remember to RSVP to so we have seats for everyone.

See you in McGuinn 334 at 2 p.m.