Happy Spring, #BCSocial!
Today we’re kicking off #WeAreBC Week, a way to welcome the Class of 2018 and celebrate the BC community worldwide. We’re asking Social Media Council members’ assistance to promote this effort on social channels.
It all starts with your profile photo. On Saturday, 3/22 the Boston College accounts will be asking members of the community to change their profile pictures for a week along with the Class of 2018, who will receive acceptance letters beginning on that day. (Alumni, departments, faculty and others can use this version. If you have trouble downloading the file, email firstname.lastname@example.org and we can email a jpeg.)
For those on Twitter and Instagram, please use the hashtag #BC2018 to send messages of welcome and congratulations to the incoming class and ask your fans and followers to do the same. Get creative and showcase your office/department or group in a unique way. The best will be curated in a Tagboard and Storify (the top student posters will receive Boston College merchandise.)
Throughout the week, we will be publicizing content – a welcome video, Pinterest board and series of questions – to keep our online community engaged as the acceptance letters make their way to their anxious recipients around the world. Be part of it all by using the #BC2018 hashtag and making a great first impression to our newest Eagles.
The announcement for #WeAreBC week will be made today on the Boston College social channels ***please wait until that post has been made before sharing the information on social media.*** For a custom URL share: http://on.bc.edu/WeAreBCWeek14)