SMC Preview: 10/8

People holding phones, iPads and cameras to take a picture with the President of the Philippines

A shot from the recent visit of the Philippines President to campus captures the role technology plays in live events. (Photo by Caitlin Cunningham)

Time to kickoff the new semester, SMC!

Our first Social Media Council meeting of the year will be held Oct. 8, 2 p.m. in McGuinn 521 (Please note a different room than usual!)

On the agenda is the annual “State of Social,” where we will take the macro view of how social communications have grown and changed at the institution in the past year. We’ll cover platform preferences, user/administrative expectations and trends, among other topics. There will be time to brainstorm and discuss challenges facing individual accounts. So bring your ideas, gripes and future campaigns to the table.

The Frates family will join us for a discussion about viral content. The #IceBucketChallenge went global this summer after alumnus Pete Frates, who was diagnosed with ALS in 2012, issued a challenge to friends. The Frates will talk about the response, achieving virality and how our channels can support ALS awareness.

As always, please RSVP so we can have enough chairs for everyone! Email

Social highlight of the week: C21 Center launched a great video to promote Espresso Your Faith Week. Produced by student filmmakers John Campbell ’15 and John Walsh ’17, the video included more than 1,000 students, faculty and staff dancing to Taylor Swift’s “Shake it Off.” Watch it. Love it. Share it.

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