Monthly Archives: December 2015

SMC 12/9 Preview

Our last Social Media Council meeting of the calendar year will take place tomorrow, Dec. 9, 2 p.m. in McGuinn 334.

For the first time in a long time, we’ll hold a working meeting and hear from social media practitioners across campus who will talk about campaigns, trends and challenges.

Thanks-120115The University Advancement team behind the recent #GivingTuesday campaign will kick off our meeting with with a behind-the-scenes look at what it takes to run a successful one-day campaign. In case you missed it, UA executed an excellent giving drive on Dec. 1, across multiple platforms, including email, websites, Facebook, Twitter and Instagram. (A special thanks to all members who participated!)

Boston College Career Center will give an update on the upcoming #BCendeavor campaign. A new program this year, this social campaign will be used throughout the two-day career exploration to promote activities of the sophomores on campus and in Boston.

Boston College Admission has been using the Boston College Periscope account this semester to do campus tours for perspective students. Administrators will share their experiences using the platform. Admission will also be kicking off #BC2020 this month to welcome the newest class of Eagles (yes, that says 2020! yikes!)

If you haven’t already, please RSVP to so we have enough room for everyone. There should be plenty of time to talk about trends and brainstorm upcoming topics, so please come with ideas. See you tomorrow!

SMC Date Correction

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Correction: In a previous blog post the next Social Media Council meeting was posted as today, Dec.2. The next Social Media Council is Dec. 9, 2 p.m. in McGuinn 334. Apologies for the error and stay tuned for the preview.

#GivingTuesday Campaign


If you haven’t yet already, be sure to support Boston College Alumni’s #GivingTuesday campaign on your social media channels today!

Want to know more? Here are the details from the campaign organizers:

“Giving Tuesday is when people unite for a global day of giving before the holidays. This year we’re asking the BC family to make a gift to support Boston College. Donors can designate where their gift goes…including to your department or its programs!

As a bonus, if BC reaches 1,000 donors today, an anonymous donor will contribute $100,000 to financial aid.

We welcome you to join Boston College for Giving Tuesday in any of the following ways:

* Today we would appreciate it if you could please share our posts from BC Alumni Facebook, BC Alumni Twitter and BC Alumni Instagram.

* Or create your own posts on your social media channels. You can download special BC badges and graphics at Use the hashtags #GivingTuesday and #WeAreBC so that we can find your posts and share them on our website and social media.

* Ask your students and staff to download the #UNSelfie sign from, write why they gave to BC (maybe they gave to your department or one of its programs!), and post it on your channels or their own social media. Use the hashtags #UNSelfie, #GivingTuesday, and #WeAreBC so that we can share these, too.

We hope that you will join us in the #GivingTuesday movement. Together we can truly make a difference in the lives of current and future BC students.

Thank you!”