Category Archives: #BCSocial

Save the Date: SMC 12/8


The Social Media Council will return Dec. 8 at 1 p.m. in McGuinn 334. As always, we’ll ask that you respond to the forthcoming reminder email, so we know that we have enough seats.

Our guest speaker will be Adam Gismondi, a recent Ph.D. graduate of Boston College’s Higher Education program and former student affairs administrator. Adam’s research examines social media, civic engagement, political learning, college environments, and the various societal implications of technology.  Adam has been published in several journals and magazines, including Forbes and the Journal of College and Character.  His current role is at the Institute for Democracy & Higher Education at Tufts University’s Tisch College of Civic Life.  He’s also involved professionally as a member of the SXSWedu Advisory Board, a HASTAC Scholar, and President of the William & Mary Greater Boston Alumni Chapter. He blogs regularly at

To be further amazed by Adam, read his dissertation on Buzzfeed. (No, really.)

It’s been some time since our last meeting, so we’ll give everyone an opportunity to share updates on their accounts, social media success stories and struggles. If you have questions, or ideas for agenda items, please email See you on Dec. 8!

Photo by

A new #BCEagles look on Twitter


Beginning Friday, July 1, Boston College Athletics – as well as the football, men’s basketball and men’s hockey teams – will have a new look on Twitter.

Starting at noon on Friday, all four accounts will get new handles for their official Twitter streams:

  • BC Athletics will now be @BCEagles (previously: @BCSportsNews)
  • Football will now be @BCFootball (previously: @BCFootballNews)
  • Men’s basketball will now be @BCMBB (previously: @BCHoopNews)
  • Men’s hockey will now be @BCHockey (previously: @BCHockeyNews)

Fans already following the accounts won’t have to do anything to keep receiving the latest news from The Heights automatically – the posts from these four accounts will continue to appear in their feeds.

However, going forward, in order to tag, mention or message these four accounts, fans will need to use the new account names.

“From the Athletic Department’s point of view, the new @BCEagles Twitter name – plus the three new team usernames – better aligns with our brand and who we are,” Senior Associate Athletics Director JM Caparro said. “For our fans, Twitter has become more than just a means to spread news. It’s about engaging and coming together as a community, and showcasing and sharing the many great stories happening both on and off the field, ice and court.”

First launched in August 2009, @BCSportsNews served as the department’s official Twitter feed, bringing news from all 31 sports to fans. Beginning in 2011, individual teams started adding accounts – including football, men’s basketball and men’s hockey.

Originally, the department’s Twitter accounts were used to broadcast news – which is why these four accounts all had “News” in the name. These were the official Twitter homes for all the news you needed about BC Athletics.

As the medium changed and adapted to its users, however, Twitter morphed into a true social, conversational platform. The department’s account names became outdated as conversations flourished and Eagles fans created a community online.

So, as of Friday, July 1, we’re updating the accounts to better represent the communities that our fans have helped create over the last seven years. It’s no longer about the news, but rather the school, the sports and the BC Eagles.

Read more on the BC Athletics website.



Tonight we kick off our #BC2020 campaign and ask that all of our Social Media Council members help welcome our newest Eagles to the heights!

The BC Admission team started sending out decision emails just a few hours ago and we’ll be curating all the excited social posts on the #BC2020 page. Be part of the conversation by using the hashtag and introducing the new members of the BC community to your departments, programs, or organizations. New content will be shared throughout the week and we ask that you share on your channels when appropriate.

The best #BC2020 posts and tweets will be included in a Storify, so don’t be left out. Need some inspiration? Here’s last year’s posts.

New this year is an opportunity to be included on the WeAreBC snapchat story. If you are interested in adding a congratulations message to our story, send an email to and we will coordinate a time for one of our social fellows to meet your group for a photo or brief video. If you sign in now, you can see a quick video from Baldwin (many thanks to BC Athletics!)

‘Facebook Reactions’ are live

Screen Shot 2016-02-24 at 2.28.22 PM

After much speculation and anticipation, Facebook has rolled out its redesigned “like” button. Users can now express a number of emotions, including anger, sadness and love. Read Facebook’s full announcement here.

So what does it mean for our accounts for brands, schools or departments?

Some of us have seen this coming – literally – for the past few months. Some accounts, including Boston College, were included in global tests to see how people reacted to various emotion options. Feedback (or lack thereof, in our case) was shared with page admins. on our insights tab.

Screen Shot 2016-01-29 at 1.17.03 PM

Screen Shot 2016-01-29 at 1.16.45 PM

This new option may take a while for Facebook’s historically change-averse audience to embrace, but we’ve already seen users select the various emotion options on Day 1.

Screen Shot 2016-02-24 at 2.46.21 PM

Night” – a video released this week by the Office of News & Public Affairs’ Sean Casey -has enjoyed an overwhelmingly favorable response with more than 2,300 likes, 1,340 shares and a reach of 435,000 users. It also earned our first “love” emotion two days after being posted. The announcement of BC’s Martin Luther King, Jr. Scholarship winner today also earned some emotional reactions – including “love,” “wow” and likes.

We have yet to receive an angry or sad reaction, but be sure those are coming. What can a page admin do to navigate the changing landscape?

Know where to monitor.  You can see a snapshot of each published post’s analytics under Facebook’s “publishing tools” tab. This gives you more detail on post engagement including clicks, reactions, shares and comments, and also allows you to quickly compare posts against one another.

Get comfortable with varied feedback. As page managers we’re about to get much more realistic, multidimensional feedback. That means managing positive vs. negative sentiment and paying particular attention to how you cast information. If users are angry or sad, page admins must come up with strategies to effectively react. We’ll have this as an agenda item at our next Social Media Council meeting, so stay tuned for updates.

Much more on this to come. What do you think of the change? 

Additional reading:

The Washington Post posted a quick, no-nonsense guide today, explaining the emojis.

PR Week: More than Like looked at how brands are reacting to the change.

— By Melissa Beecher, Boston College Social Media Manager

SMC 12/9 Preview

Our last Social Media Council meeting of the calendar year will take place tomorrow, Dec. 9, 2 p.m. in McGuinn 334.

For the first time in a long time, we’ll hold a working meeting and hear from social media practitioners across campus who will talk about campaigns, trends and challenges.

Thanks-120115The University Advancement team behind the recent #GivingTuesday campaign will kick off our meeting with with a behind-the-scenes look at what it takes to run a successful one-day campaign. In case you missed it, UA executed an excellent giving drive on Dec. 1, across multiple platforms, including email, websites, Facebook, Twitter and Instagram. (A special thanks to all members who participated!)

Boston College Career Center will give an update on the upcoming #BCendeavor campaign. A new program this year, this social campaign will be used throughout the two-day career exploration to promote activities of the sophomores on campus and in Boston.

Boston College Admission has been using the Boston College Periscope account this semester to do campus tours for perspective students. Administrators will share their experiences using the platform. Admission will also be kicking off #BC2020 this month to welcome the newest class of Eagles (yes, that says 2020! yikes!)

If you haven’t already, please RSVP to so we have enough room for everyone. There should be plenty of time to talk about trends and brainstorm upcoming topics, so please come with ideas. See you tomorrow!

SMC 10/14 Preview

The first meeting of the Social Media Council this semester is upon us! Tomorrow we’ll meet in McGuinn 334 at 2 p.m. with a packed agenda.

Screen Shot 2015-10-08 at 2.47.14 PMOur guest speaker this month is Tom O’Keefe, A.K.A. Boston Tweet, who has established himself as one of the top social influencers on Twitter in Boston. Tom has a Twitter audience north of 160,000 and is the founder of Flutter, an online platform for local charities to create interesting local experiences. A 1995 alumnus of BC, Tom has agreed to share with us his story, tips on Twitter and details on how to successfully build and sustain a brand on social media.

Next up, Athletics Associate Director of Communications Lizz Summers will give us an update on her department’s new website, and preferences with hashtag usage when posting about BC Athletics teams or news. Cheryse Ong, Social Media Manager for BC Alumni, will also provide an update on upcoming campaigns and social media efforts from her department.

We’ll leave some time to talk about Periscope, as more departments have become interested in or already started utilizing this live streaming service connected with Twitter. Curious about Periscope? Read this blog post from the team that developed it. And here’s a look at how other schools have utilized Periscope to date.

If you haven’t already, please RSVP to so we have enough chairs! See you tomorrow.